Let's Talk about Perceived Value. This Is for the Entrepreneur AND Consumer

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I want to share with you a quick story that highlights perceived value in real life way. 

Investopedia defines perceived value in this way.

"Perceived value is a customer's own perception of a product or service's merit or desirability to them, especially in comparison to a competitor's product. Perceived value is measured by the price the public is willing to pay for a good or service."

A customer asked a contractor friend of mine how much it would cost to do a project. My friend gave him a …

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